Air Freshener ( 2013 )
Wax, Mp3 player, Sound
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In the air freshener advertisement, providing to real people around the world that its freshness can transform the air so people can breathe happy 'no matter what.’ It is odd that humans create scents of nature and convince us to think these will solve our issues. I believe that people are just forced to use or buy their products instead. Also, since advertisements are so convincing, people believe what they see on the screen as well. It makes them want to believe what they watch.
By watching the air freshener advertisement, I came up with an idea that I would like to make something refreshing and relaxing but by using a different theory. I modified the product by eliminating the scent completely but adding the sound effect of air freshener only. I played songs with the same song titles as refresher scent names: country garden, hawaiian aloha, brazilian canaval, winter, ocean wave, and rain. I wanted to experiment that if human beings respond by scents, is it possible for them to respond to the sound and get the same result.
Wax, Mp3 player, Sound
In the air freshener advertisement, providing to real people around the world that its freshness can transform the air so people can breathe happy 'no matter what.’ It is odd that humans create scents of nature and convince us to think these will solve our issues. I believe that people are just forced to use or buy their products instead. Also, since advertisements are so convincing, people believe what they see on the screen as well. It makes them want to believe what they watch.
By watching the air freshener advertisement, I came up with an idea that I would like to make something refreshing and relaxing but by using a different theory. I modified the product by eliminating the scent completely but adding the sound effect of air freshener only. I played songs with the same song titles as refresher scent names: country garden, hawaiian aloha, brazilian canaval, winter, ocean wave, and rain. I wanted to experiment that if human beings respond by scents, is it possible for them to respond to the sound and get the same result.
